We Build a Predictable Sales Pipeline for AI Companies
Your Business Development Partner for Artifical Intelligence Vendors needing to establish a growing and predictable sales pipeline.
AEG directly addresses key challenges faced by AI vendors, including protracted sales cycles, complex buying committees, scepticism regarding AI adoption, and issues with fragmented data quality and integration complexities. AEG’s approach is designed to:
- Accelerate Sales Cycles
- Build Trust in AI Solutions
- Navigate Complex Buying Situations
How we help AI Vendors to Grow
We support AI startups, consultancies, and product-led firms looking to gain traction in their home or foreign markets. Our 3-step approach is designed to identify real opportunities, accelerate engagement, and convert interest into long-term clients.
INVESTMENT
Our execution support is tailored to your needs and budget, with flexible commercial models that include:
- Fixed Monthly Retainer – predictable support for structured, ongoing BD activity
- Performance-Linked Retainer – lower base with success-based milestones tied to deliverables
- Project-Based – ideal for short campaigns or proof-of-concept market entry
- Hybrid Models – combining retainers with commission or bonus elements for long-term alignment
We’ll recommend the model that best matches your growth stage, commercial goals, and sales cycle complexity.
CASE STUDY

A pioneering AI platform for building performance optimisation, Infisyte needed to scale its business development (BD) activity in the UK to meet growing interest from facility and building operations stakeholders. With a unique value proposition and limited bandwidth as a founder-led business, Infisyte is partnering with AEG to develop its GTM approach for the UK, launch targeted outreach, and lay the foundation for scalable demand generation.
AEG is acting as a strategic BD partner, supporting the business to define its ideal customer profile (ICP), build repeatable messaging, and generate early market traction through a mix of structured SDR execution and other business development activities.
INFISYTE PROJECT AT A GLANCE
Challenge
- Scaling Outreach: Limited capacity to proactively engage real estate owners, operators and occupiers across public and private sectors.
- Market Adaptation: To resonate effectively in the UK, messaging can require subtle adjustments to align with sector-specific expectations and audience preferences.
- Early-Stage Constraints: Without a UK based internal SDR or marketing function, Infisyte risked missing first-mover advantage in a rapidly growing market.
Solution
AEG provides a range of business development supports that it provides. This includes four workstreams:
1. Strategic BD Architecture
2. SDR Execution
3. Channel Development
4. Demand Generation Optimisation
Michael Young – CEO, Infisyte
“John from AEG is an invaluable partner with an impressive mix of sales skills, dedication and expertise. He understands and is able to apply all the key ingredients of an effective GTM strategy. We have been impressed with the early market traction he is delivering in the UK market and would have no hesitation in recommending him to other companies”.
Results
Early Wins:
- Discovery meetings booked with key players in real estate and facilities management.
- Validation of the platform’s messaging with senior stakeholders in these sectors
- Engagements with organisations spanning major building infrastructure consultancies, government bodies and corporates were initiated.
READ MORE…
HERE’S HOW WE HELPED
Strategic Business Development Architecture
- Working to develop ideal customer profiles.
- Mapping typical buying journeys and refined persona-based messaging.
- Shaping call structure, objection handling, and LinkedIn message cadences.
SDR Execution
- Launching multi-channel outbound campaigns across LinkedIn, email, and call workflows.
- Focusing on 1:1 personalised messaging using a value-driven approach.
- Creating sales-ready conversations using problem-first positioning and soft CTAs.
Channel Development
- Helping craft messaging that positions Infisyte as a strategic enabler—rather than a competing vendor—making it easier for partners to integrate the platform into existing client relationships.
- Developing engagement scripts and outreach messaging that frames Infisyte as a diagnostic entry point for wider advisory and implementation services, increasing partner buy-in.
Demand Generation Optimisation
- Building research-led prospecting approaches, combining structured market segmentation with tailored company and persona insights to identify high-potential opportunities.
- Launching and testing multi-channel outreach sequences designed to open conversations with senior stakeholders, to build a consistent pipeline of qualified discovery sessions.


