We Build a Predictable Sales Pipeline for AI Companies

Your Business Development Partner for Artifical Intelligence Vendors needing to establish a growing and predictable sales pipeline.

AEG directly addresses key challenges faced by AI vendors, including protracted sales cycles, complex buying committees, scepticism regarding AI adoption, and issues with fragmented data quality and integration complexities. AEG’s approach is designed to:

  • Accelerate Sales Cycles
  • Build Trust in AI Solutions
  • Navigate Complex Buying Situations
A hand with index finger extended, pressing illuminated button.
How we help AI Vendors to Grow

We support AI startups, consultancies, and product-led firms looking to gain traction in their home or foreign markets. Our 3-step approach is designed to identify real opportunities, accelerate engagement, and convert interest into long-term clients.

STEP 1 – BD Strategy Session (Free)

An initial conversation to understand your offering, ideal customer profile, and current go-to-market challenges. We’ll share early insight on how your proposition can be better positioned for enterprise buyers.

STEP 2 - BD Discovery Workshop ($1,400 / €1,150 / £1,000)

A working session to define your commercial goals, map out your sales narrative, and shape a research-led outreach campaign. Post session you’ll receive a clear BD roadmap tailored to your stage of growth and buyer landscape.

STEP 3 - Hands-on BD Execution

We act as your embedded business development partner, leading outreach, qualifying leads, and progressing opportunities with senior decision-makers across your target sectors.

INVESTMENT

Our execution support is tailored to your needs and budget, with flexible commercial models that include:

  • Fixed Monthly Retainer – predictable support for structured, ongoing BD activity
  • Performance-Linked Retainer – lower base with success-based milestones tied to deliverables
  • Project-Based – ideal for short campaigns or proof-of-concept market entry
  • Hybrid Models – combining retainers with commission or bonus elements for long-term alignment

We’ll recommend the model that best matches your growth stage, commercial goals, and sales cycle complexity.

CASE STUDY

infisyte company name

A pioneering AI platform for building performance optimisation, Infisyte needed to scale its business development (BD) activity in the UK to meet growing interest from facility and building operations stakeholders. With a unique value proposition and limited bandwidth as a founder-led business, Infisyte is partnering with AEG to develop its GTM approach for the UK, launch targeted outreach, and lay the foundation for scalable demand generation.

AEG is acting as a strategic BD partner, supporting the business to define its ideal customer profile (ICP), build repeatable messaging, and generate early market traction through a mix of structured SDR execution and other business development activities.

 

INFISYTE PROJECT AT A GLANCE

Challenge

  • Scaling Outreach: Limited capacity to proactively engage real estate owners, operators and occupiers across public and private sectors.
  • Market Adaptation: To resonate effectively in the UK, messaging can require subtle adjustments to align with sector-specific expectations and audience preferences.
  • Early-Stage Constraints: Without a UK based internal SDR or marketing function, Infisyte risked missing first-mover advantage in a rapidly growing market.

Solution

AEG provides a range of business development supports that it provides. This includes four workstreams:

1. Strategic BD Architecture

2. SDR Execution

3. Channel Development

4. Demand Generation Optimisation

         

        Michael Young – CEO, Infisyte

        “John from AEG is an invaluable partner with an impressive mix of sales skills, dedication and expertise. He understands and is able to apply all the key ingredients of an effective GTM strategy. We have been impressed with the early market traction he is delivering in the UK market and would have no hesitation in recommending him to other companies”.

        Results

        Early Wins:

        • Discovery meetings booked with key players in real estate and facilities management.
        • Validation of the platform’s messaging with senior stakeholders in these sectors
        • Engagements with organisations spanning major building infrastructure consultancies, government bodies and corporates were initiated.

        READ MORE…

        HERE’S HOW WE HELPED

        Strategic Business Development Architecture

        • Working to develop ideal customer profiles.
        • Mapping typical buying journeys and refined persona-based messaging.
        • Shaping call structure, objection handling, and LinkedIn message cadences.

        SDR Execution

         

        • Launching multi-channel outbound campaigns across LinkedIn, email, and call workflows.
        • Focusing on 1:1 personalised messaging using a value-driven approach.
        • Creating sales-ready conversations using problem-first positioning and soft CTAs.

        Channel Development

        • Helping craft messaging that positions Infisyte as a strategic enabler—rather than a competing vendor—making it easier for partners to integrate the platform into existing client relationships.
        • Developing engagement scripts and outreach messaging that frames Infisyte as a diagnostic entry point for wider advisory and implementation services, increasing partner buy-in.

        Demand Generation Optimisation

        • Building research-led prospecting approaches, combining structured market segmentation with tailored company and persona insights to identify high-potential opportunities.
        • Launching and testing multi-channel outreach sequences designed to open conversations with senior stakeholders, to build a consistent pipeline of qualified discovery sessions.

        AND THE RESULT…

        Matthew Thompson, Managing Director - Airsys UK

        John brings valuable skills and expertise to any engineering company looking to build its brand and acquire more customers. He is particularly good at optimising the space between the twin towers of marketing and sales, namely business development. With his ability to implement business development strategies that properly utilise marketing deliverables to build predictable sales pipelines, John provides particular value to companies looking for strong and rapid growth.

        Richard Piatkowski, Account Director - Verint

        I worked with John for a little over a year. Firstly, John enhanced and improved my LinkedIn profile, making it more appealing to potential end customers. John and I then worked on content and messaging to send to my network and to others outside of my network, with a view of engaging the right people at the right level.

        John knows how to use tools like LinkedIn as a conduit to find and connect with the right people, to message them with relevant and interesting information, to enhance your network – all with a view of helping you generate opportunities that you wouldn’t otherwise have uncovered.

        Christian Gabriel, Business Consultant & Speech Analytics Specialist - Axcess Nordic

        John introduced me to social selling and helped me for a good year growing my network and optimising and professionalising the nurturing process. It will be fair to say, that everything I know about this, especially about the importance of keeping dialogue personal, respectful and of high quality and valuable for the network, I learned from John. And still, what I appreciate a lot, John was very open minded and supportive of my ideas and perspective.

        Kristian Brunn Nordic Business Development Director - Experian

        I’ve used John as a third party provider helping us drive meetings and brand awareness through social channels – primarily LinkedIn. John is knowledgeable and eloquent which is key to get good conversion rates on your marketing efforts on LinkedIn. He also managed to significantly grow my connections within relevant industries and roles. I would definitely recommend working with him, especially if you are tight on people and need to grow a specific region.

        Phil Beech Senior Customer Account Director - Verint

        John and I worked together on a series of digital and social engagement strategies, broadening the horizons of my organisation and introducing us to modern and agile ways of opening up new conversations with our customers and prospects. John is a model professional, organised, disciplined and extremely personable, and always flexible to accommodate the needs of his clients and forever willing to openly shared his knowledge, wisdom and practical experience. I would wholeheartedly recommend John personally, and his organisation.

        Duncan Wyeth, Channel Sales Director EMEA - Vision33

        John generates leads that create opportunities that create new business. John creates new business. It’s as simple as that really. John and his team drive the process that builds the pipeline. Its cost effective, predictable and easy.

        If you are having issues generating leads – talk to John. I cant make it any clearer.

        Nick Sewell, UK Managing Director - Nox Consulting

        John is the consummate professional and one of the best sales consultants I have had the pleasure to work with. A key strength for him in his role is his ability to actually listen to clients and understand their problems and provide them with the solution needed.

        He is very focused on the job and result driven, working hard to meet and exceed expectations. He is very personable and willing to provide help and assistance to his colleagues and customers wherever possible.

        Simon Collingridge, Managing Director - e64

        I have worked with John several times on various projects to build the client base for e64 (and before as NETsposure). John and his team have always proved to be great to work with, very professional but above all they get results.

        It is also a testament to John that the people he has in his team reflect his personal, professional approach and desire to exceed expectations – which they do.

        Tom Rendell, Commercial Director - The Day

        John led a unique and complicated sales project with great enthusiasm, efficiency and results – reporting to me with clarity and using his sales expertise to help me in an area that I had not previously worked a great deal. He was personable and friendly and understood our project in a short period of time – taking lots of the responsibility off my shoulders and helping me to get positive results.

        Tom Stanhope, Founder - Podforge

        I have been fortunate enough to have worked with John in a number of different capacities. Over the last two and a bit years we have worked together on projects for a number of different clients. However, by far and away the most time was spent delivering projects for AIRSYS both as external suppliers and as internal consultants.

        I can honestly say that I could not have wished for a better colleague/manager. We have delivered a diverse range of marketing projects for AIRSYS as part of the full-time team. Over those projects, I’ve found John to be first-rate at:

        Having strong program management skills, both regional and global. There are LOTS of moving parts in the projects we’ve been working on and his management skills have kept them moving with great success.

        His ability to bring multi-skilled people together into high-performing teams and reach program objectives.

        Having persuasive skills that lead to win-win outcomes for everyone involved.

        He has strong commercial awareness across strategy and delivery.

        And…

        He creates team dynamics centred on building trust, loyalty, and a common cause.

        All in all a pleasure to work with. I have hugely enjoyed the time we spent working together as well as being proud of what we achieved. We would not have made the progress we did as a team without John’s knowledge, expertise and business acumen.

        Manoel Pedrosa Managing Director Brazil & Latam - Airsys

        I had the great pleasure of meeting John as our Marketing VP. John has supported Airsys in Brazil in marketing issues, where he is a specialist . Interaction and synergy made us stronger on this area . Always we needed, we count on John, who is a dedicated professional. And his empathy strongly inspires the Team he is working with.

        Marcus Hamaker, Chief Executive Officer - [bu:st] USA

        John is a consummate professional and is skilled at gathering information and delivering results. John does this by asking questions that pull out key points. At times he will ask questions that may seem off-topic, however, through his wisdom he is pulling out valuable information he uses to develop a value for his clients.

        However, what most influenced me about John is his character. He is a good man, and he genuinely cares for the people he works with. I believe this is the quality that makes him good at what he does. John is in the business of building relationships, and it is his character that provides value to his clients.

        Ivan H. ZHAO Managing Director & Co-founder - AIRSYS Singapore

        With his expertise, John has not only provided me with some great content deliverables but also embedded important new marketing and business development skills across my team managing the APAC region for Airsys.  To highlight just one of John’s strengths, he is brilliant at converting highly technical engineering documentation into content that resonates with senior customer decision makers through its concise and compelling format.

        I’ve worked with John for over three years and over this time he has not only always delivered on his promises but also demonstrated a strong desire to exceed my expectations, not just meet them.

        Jan Bultinck, Head of Sales - Amista

        John is the perfect guide for companies embarking on a Social Selling adventure, even seasoned ones like me. He is a true expert, an advisor who knows how to put focus on the most important aspects fueling success. I found the collaboration to be very productive, hitting results well surpassing what we set out at the start.

        Eddy Ankrett, Chairman - YBG

        I have worked with John over the past 10 years, and to say John is a high value software appointment maker, is putting it mildly. He is knowledgeable, committed, passionate, and results orientated …. If you need more appointments and have high value software …… Contact John ASAP. You cannot buy this type of experience and you cannot buy his ability to get results. Check him out, talk to him and get more business.

        Moriam Hassan Balogun, Founder - Orangevine

        Very experienced, incredible depth of knowledge with solutions that work!

        John is an expert sales and lead generation at consultant with several years experience with enterprise companies. We were very fortunate to have had a number of in-depth training sessions with John which helped immensely in formulating concrete objectives for our business development plans.

        We were not only told how to achieve goals but were also provided the tools, instruction and clarity on how to do it. John is great at reassuring his clients and providing them with the confidence to take action. The combination of hard and soft values John focused on in his sales and business development training to us, proved to that John knows what he is talking about. By ensuring our core strengths are communicated in our sales strategies whilst ensuring that our clients needs are met, he provided us with a valuable overview of what is required in effective sales, marketing and business development as a whole.

        It was also a pleasure to be trained by this witty and intelligent man and we’ll certainly be utilizing John’s training sessions on more occasions and for other members of our sales and marketing team. If you want real results then John Fedden will help you get them!

        Philip Solo, Founder - 2OG

        There are some people of such charisma and personal impact that the moment you hear their voice on the telephone you know you are in the presence of a great personality and intellect, and you feel you have already known them for many years. Ultimately engaging, versatile in mind and totally dedicated to his art, John exudes stage presence – business’s gain is probably Shakespearean acting’s loss.

        John inspires instantly with confidence, enthusiasm and commercial insight and seems to instantly adapt to the ethos of any business. I worked with John in 2012 commissioning him to generate qualified marketing and sales leads, a role at which Sales Factory excels. 

        Since 2013 I have been fortunate to work directly with him as a senior calling resource and consultant on client projects. I have seen first-hand how he has built a proven team and a system built on measurable return on Investment. Many companies offer services (with a varying degree of quality) under the ‘telemarketing’ or ‘lead generation’ banners but If you are looking for one that actually works, to secure high quality qualified sales leads or meetings, then John is The Man.